Welcome Sage Kotsenburg to the Just Live Team
Pro snowboarder Sage Kotsenburg became a household name in 2014, the same year that slopestyle was introduced in the Olympics. His gold medal run in Sochi on the first day of competition came to represent a seismic shift in his sport.
In that run, a trick he invented (but hadn’t attempted until then) introduced an element of style and swagger into a sport whose competitive runs were once purely acrobatic. Called the “Holy Crail”, the trick makes it appear as if he’s spinning like a top as he rotates 4½ times, grabbing the board behind his back in the process. It’s super smooth, and he landed it. But when you grow up in Park City, Utah, surrounded by snowy mountains, supportive parents and competitive siblings, you’re bound to go places in life.
Sage was only 5 years old when his older brother, Blaze, got into snowboarding. He followed suit and by age 6, Sage had already entered and won his first snowboarding competition. Not long after that, along with Blaze and their younger sister, Kirra, they had taught their parents how to snowboard. And while the rest isn’t necessarily history, it’s almost all you need to know.
In the years that followed, Sage would continue to hone his craft, collecting awards & medals along the way, including first place in the 2010-11 Dew Tour standings, first place at the Mammoth Mountain U.S. Grand Prix in 2013, and silver medals for slopestyle in the 2010 and 2012 X Games. His gold medal at the 2014 Winter Olympics came next, but it was far from the end of the road. He just won Men’s Rider of the Year at the 2020 Snowboarder Awards.