Welcome Ishod Wair to the Just Live Team
For years, he’s been called ‘your favorite skateboarder’s favorite skateboarder,’ Ishod Wair cemented his legend status in 2013 when he earned Thrasher Magazine’s coveted “Skater of the Year” award, which involves a combination of dominating everything from groundbreaking video parts, success in multiple events and simply putting everything you’ve got into what you love to do and that’s simply skateboarding. (Having Nike create a signature shoe for him in 2016 didn’t hurt, either.)
All the notoriety and accolades come with lots of opportunities for endorsements but Ishod is being selective with who he chooses to work with. “I’m trying to f*ck with stuff that actually will make me feel better,” he says.