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Our Story


We believe a life is meant to be lived to its fullest potential. In order to do that, you need to feel at your best – both physically and mentally. We founded this community to share what we’ve found as professional athletes that can help people of all walks of life. So, you can go out and do exactly what you’re supposed to do: JUST LIVE.

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Just Live was formed when a group of diverse athletes came together with a shared vision of obtaining optimal recovery and performance. After diligent research, we created a trusted all-natural formula that we strongly believe in so you know exactly what you are putting into your body so you can live life your way.

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Our mission is simple. We create high-quality wellness products created by athletes – just for you – so you can celebrate what you live for.

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Empowering people around the world to unlock the life they want to live.

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Our Core Values


Live Independently

Your life. Your rules. Over-the-counter and prescription pills don’t have to determine how you feel anymore.


Live Resiliently

Your mind and body are capable of more than you think. Just like a relentless warrior, you can turn something that would normally defeat you into a strength that empowers you.


Live Free

You can live a life free from boundaries. Free from the mental and physical restraints that held you back from where you want to be.


Live Naturally

We know exactly what goes into our formula. We know the extraction, the tedious craft, and every-thing in between. Nothing gives you “peace of mind” quite like complete transparency.


Live Connected

We’re more than just wellness products - we’re a community that believes in the product and the lifestyle it promotes. We’re all in this together to lift each other up and spread knowledge into the world.


Live More

It’s time to unlock your life’s potential and live without restraints. Let’s go.